Art direction and design of View2 a 264 page bi-annual trend forecasting bible which is densely packed with information and images. As well as creating the logotype and house style a simple navigation system was developed using colours and graphic patterns to guide readers through four seasonal sections. The covers were kept clean and uncluttered, using a seasonal colour and a variation on the '2' logo mark printed as a varnished layer.
Commissioned by View Publications |
In association with 2Som Studio