Concept, art direction, book design and logotype creation for Onitsuka Tiger's Autumn/Winter 2008 mood book. PIPS:lab, an Amsterdam based collective of inventors, performers, composers and photographers were invited to experiment with live, in-camera lighting effects to produce still shots and stop motion films to showcase this collection of sports/street apparel. The images required a 'handmade' look and feel with an eye for detail and technical innovation. The project was entitled COLLABORATION and a word mark was created that incorporated the PIPS:lab and Onitsuka Tiger logos.

Commissioned by StrawberryFrog