To launch Onitsuka Tiger's flagship store in Paris the slogan 'Vive le Tigre' was devised and a bespoke typeface was created and silk-screened directly onto a Paris street map, along with the location of the store. The cover featured a press release printed on the inside and a CD containing accompanying visuals. The pack was used as collectible promotional material and functioned as a working map to direct people to the new store.

Commissioned by StrawberryFrog