Logotypes created to coincide with the Made of Japan brand campaigns. The 2007 logotype (top) was inspired by a 1.5m model of a running shoe made up of Japanese ephemera and went on to become an integral part of the global campaign, used as the starting point for a short film, in store point of sale, window stickers, bags and staff t-shirts. Alongside the logotype a folding 'shoe map' was produced, breaking down the elements of the original shoe model and used as a PR tool and consumer give-away. The 2008 logotype (bottom) was inspired by the Electric Shoe model.

Commissioned by StrawberryFrog