An imaginary Japanese street fashion fanzine was conceived and entitled Oi-Su (Whats Up!). Shot in SoMa, Stockholm - a favoured haunt of young Japanese living abroad - the models were cast exclusively from the street. The booklet was dispatched in an uncoated cardboard wallet, silkscreen printed in brand colours.

Commissioned by StrawberryFrog
Photography by Ruud Baan | Styling by Isis Vaandrager