Mood book to compliment the Electric Shoe brand campaign which was based around the theme of 'Illuminated Tokyo.' Entitled ON/OFF the book featured double page spreads showing models photographed head-to-toe without lighting effects (OFF) and then a close up mood shot with effects (ON). The case bound cover was silkscreen printed in a glow in the dark ink.

Commissioned by StrawberryFrog
Photography by Barrie Hullegie | Styling by Isis Vaandrager