Art direction and book design for Onitsuka Tiger's Spring/Summer 2009 mood book. The book retells the tale of the Japanese zodiac combining photographs of human models with highly detailed pen and ink illustrations of animal heads. The execution of this project involved a laser etched wooden cover, gold foil printing, soft back mood book - with spot varnished details on some pages and a plain note book - designed to be removed and replaced by the Autumn/Winter mood book later in the year.

Commissioned by Amsterdam Worldwide
Photography by Ruud Baan
Illustration and typeface design byJo Ratcliffe