Working with editorial director John Weich (ArtReview:, 34 and Wallpaper*) Shooting the Breeze was asked to redesign Heineken's largest internal/external publication, aimed at top level clients, business partners, journalists and corporate CEOs. The brief was to make a modern feeling business publication. World of Heineken now has a far more journalistic tone of voice and is broken down into clearly delineated sections. Large margins were employed to create breathing space around images and copy, there is now a more simple navigation system and a limited use of typefaces and colours.

Commissioned by Heineken International
In association with Lemon Scented Tea